Giggles is redefining the industry with its “safety first” approach, similar to the famous “women’s first approach” back in 2018.
Backed by a new wave of investor interests- the most anticipated dating app of this era is gearing for its country wide launch focusing on safety as foundation and not just a feature. Born in India, meticulously built for the world- setting an example, Giggles Platonic Dating is more than just an App- it’s a bold experiment in safe dating, committing physical help with a network of ground support teams stationed across the city, deployed in case of discomfort during in-person meets.
Following a pre-seed angel investment of $300k early August, gaining goodwill with the conceptualized USPs such as: Aadhar based face verification, gender-balanced access via an active waitlist system with an engaging waitlist experience, time sensitive matches, vibrant combination of social media and dating app with features like post, snips and swipes, and SoS ground support, are some of the major promises. However, the growth or fall, survival and sustainability depend on the operational efficiency of the core team, as the promising ground support comes with extensive operational complexity.
India is projected to be the second largest industry for dating in the world, but the lack of security and safe dating practices among the masses is a serious concern. While Giggles wants to deliver a safety-first dating experience in India for the first time ever, many have manifested this concept in the past, but backed-out due to the last mile delivery operational complexities of the promised services.
Dating apps are often short-lived, making a quick revenue before they are lost among 100 or more similar apps in the same niche. USPs can be copied, UI and UX can be remade and the overall user experience can be bettered with better hires, but the ultimate decider is the operational model– at least for Giggles’ ground network supported business model.
The “Giggles Platonic Dating” application is now officially available for user downloads on both android and iOS platforms.
